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Electronic commerce wins new territories!
So, the segment Russian business to customer sales has increased in 2004 and to year on 40 % and has made 20 % ($662 million) From all turn of the market of electronic trade where the greatest distribution was received by the shops offering the goods for the house and family, electrohome appliances, computers and accessories, and as the goods for sports and rest.
In connection with fast rate of growth of economy and, accordingly, with improvement of a standard of living, prompt development of retail trade is observed. The sales which are passing through the Internet, nevertheless, advance the general growth of retail trade and make approximately 40-50 % in comparison with the last years.
Besides in a Runet there were irreversible changes: citizens began to use even more often the Internet-shops, what even several years ago was considered as exotic. In 2004 the quantity of users of the Russian Internet was doubled, and more than 30 Russian Internet-shops have daily average attendance not less than 1 thousand buyers day.Also there was a huge quantity online services, for example,visa services, mail,passport services, and various kinds of service - which were an incitement to development of electronic commerce.
Electronic shops gradually become real threat for traditional retail points. If you yet do not carry out sale through a network it is necessary for you to reflect on it, differently you risk to lose the market in favour of more far-sighted competitors actively engaged electronic commerce. Whether difficultly to start to sell the goods and services through the Internet?
Today owing to presence of the highly skilled experts, ready decisions and occurrence of new technologies creation of electronic shop of any complexity is a solved problem. One of effective ways of introduction in electronic commerce is use electronic trading areas. The electronic trading platform is a platform on the Internet where a plenty of buyers and sellers carries out transactions in a real mode of time. By means of electronic trading areas as probably to sell the goods to end users if such decision is supported by system. An example of such platform is rusbiz.ru. At realization of electronic commerce by means of a similar platform it is more preferable to undertake following steps:
1. Selection of the competitive goods and services for sale through the Internet;
2. Creation of electronic shop;
3. Creation of the electronic catalogue of the goods and services;
4. A choice of methods of payments;
5. Carrying out of the advertising company of electronic shop.
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