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The Complete e-Business and e-Commerce Programming Trai ning Course (1st Edition) by Harvey M. Deitel, Paul J. Deitel, T. R. Nieto, and Deitel (Paperback - Mar 28, 2001) - CD-ROM

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Journal of Electronic Com - merce Research by Cal State Univ Info Syst Dept - Magazine Subscription - One issue / 12 months

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Effective methods of business dealing in a network!

    Considering, that failures a pillbox-coms became so widespread, you can ask a question, whether favourably invest in rather risky Internet the project. The matter is that, when the is bright-expressed growth and falling the pillbox-whom of the companies so was actively propagandized, sales through the Internet continued and continue to grow with speed of 20-25 % annually. Even economic recession of last years has not prevented to their growth.

    Think here of what:

    According to annual research of tendencies of development of the Internet by agency of marketing researches Ipsos, almost two thirds of Internet users in the USA by the present moment have got the goods or service on the Internet. This substantial increase from a level of only 36 percent of respondents in 2000. Researches show, that more than 35,5 million Internet users in the USA made purchases in web-shops within a week terminating on November, 3rd, 2002, that approximately on 14 million it is more, than for the same period in 2001.

    While the sensation around of new economy almost has calmed down, undoubtedly one is that the Internet has made revolution in our methods of business dealing and became one of the largest and unique channels of sales. Many companies at last have realized, that their existence can appear in danger if they will not introduce the Internet in model of construction and conducting the business.Whether it was possible to present only 10 years ago that it will be possible to buy not leaving from the house, to order to eat directly from the house or to take advantage of visas service not rising from a workplace? No. Electronic commerce develops huge rates and in 10 years you already will surprise nobody that you used passport service not leaving from the house.

    But there is a question: whether there is really effective method of business dealing in a network?

    Below I have resulted some components important for all the Internet-projects. Though they also are not unique components of business in a network, their understanding considerably will improve your chances of effective business dealing through the Internet. Business the plan Business plans are as cards of motorways. Present, you have appeared in unfamiliar city and you should find the address without a card! As though you have felt yourselves? Certainly, to you would be more comfortable with a card of district! The same and about business by the plan. Though many successful projects could be started and without formal business of the plan, good business the plan will improve your chance of success and will help you to avoid many mistakes in the further.

    Last research of successful businessmen lead by company AT*T has shown, that those enterprises which had a business the plan in written form, have achieved much more best results than at what it was not. With the plan written business you have more precise picture of your planned project. Therefore, before to begin your project in a network, spend some time and write down, that you plan to do. The goods or service If you the company, engaged the traditional business, simply trying to increase sales of the services or the goods through the Internet, your problem is simplified enough! At least you should not reflect what to sell. But how to decide what to sell to the businessman who plans to begin absolutely new Internet the project? Actually through the Internet you can practically sell any goods or service. You can tell: " Wait, in fact expensive subjects cannot be sold through a network, is not that so? " Not the truth! By 2004 only the automobile branch and branch on manufacture of accessories predict to receive profit on 274 billion US dollars through trade in a network. There are even cases of purchase of corporate planes through the Internet.

    If you are seriously measured to begin business in a network to find the suitable goods or service should not represent especial complexity.

    For example:

    -- the Intellectual goods of type of electronic books, instructions and the rare information or data, well are on sale through the Internet.

    -- The Internet abounds with products on sale large by the gross.

    -- Owing to the world distribution of the Internet to find the manufacturer of any product which you plan to import to your country or to export from your country it became much easier.

    -- If you have an experience, good subjects of sale also are Internet-services of type of web-design, the organization of travel and others.

    -- The Internet users with readiness pay for the various information in a network. The world market of the network information has increased on 50 billion American dollars in 2003. You also can consider this position. Web-site/web-Shop.

    -- As your clients make a decision, whether there are messages with you of business or not, being based that they see on your site, it is important to create a site which would look professionally and had corresponding information filling.

    You can choose your site according to your needs from enormous assortment of opportunities. Since absolutely free-of-charge site you also can lay out thousand dollars for a decent site of electronic commerce. A choice for you! There Are various qualitative portals which will give an one-page site for a disposition of your goods or services. Many interbranch portals render similar services. However, to spend transactions in a mode of real time all of you shops of electronic commerce be required. If you are not strong in design or do not wish to spend many money for your electronic shop, you should think of purchase of electronic shops at such suppliers the Internet of decisions as Yahoo, Bigstep, etc. you can receive the necessary software For a symbolical monthly payment to operate completely adapted electronic shop and independently to create it from simple patterns. If you will choose this type of services, compare and choose the one who gives more services for the smaller price. Some interbranch portals alongside with your electronic shop will give to you necessary opportunities to carry out through the Internet many the important operations of process of sale and purchase.

    The making part of sites of electronic commerce which allows you to accept orders for the goods or services, refers to as a trading basket. The term " the Trading Basket " is borrowed from real terminology of purchases to help users to understand actions which they can carry out with it. As well as in a supermarket the user can add the goods in a trading basket, remove or change quantity of the goods in a basket as it is required to it before registration of purchase and realization of payment.

    In searches of a trading basket for your shop of electronic commerce, you should consider the following parties of a powerful and functional trading basket:

    -- Access to a trading basket should be obvious.

    -- Create some opportunities of transition in a trading basket.

    -- Functions of addition, removal and change of quantity of the goods should be especially appreciable on page of a trading basket.

    -- The goods should have the reference to its description.

    -- There Should be an opportunity to keep the goods for realization of purchase later.

    -- Expenses for purchase, delivery and other operations should be precisely designated before registration of purchase.

    -- Forms of the order should be simple and clear. All variants of payment should be precisely described.

    Process of the order should be spent through the protected server. You can learn, that you are on the protected server when the line of the address of your browser displays " https: ". The letter s in the end http designates "protected" (from English " secure "). The trading account of all retails of Ninety percent through a network occur to use of operations with a credit card. In conformity with statistics of industries the average sum of sale on a credit card makes $40 in comparison with the average sum of payment by cash which makes $9. To give to your clients an opportunity of payment by credit cards, it is necessary for you to get the trading account - the account resolved by bank through the contract and organized by your company for reception of payments for purchases on a credit card. Even if you already accept credit cards for payment for your transactions concluded by a traditional method, it can be insufficiently. Though you can accept numerous safety measures to reduce risk the Internet of swindle with credit cards, the companies serving payments on credit cards still consider transactions on the Internet as more risky than the transactions which are carried out traditional by.

    Though undoubtedly it is useful to have the trading account for reception of payments on credit cards, it does not mean, that you cannot sell the goods or services if at you it is not present! On the Internet there are many other methods of payment. Most known of them is paypal, e-gold, e-bullion, and others.

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